Launch

It’s been an eerie calm before the storm. Just like beautiful summer days that turn stormy with a flash of lightening, my mood unexpectedly turns long-term solemn in an instant. My days have been filled with resounding purpose and determination doing work on the new update, and I fear uncertainty follows.

There was a moment in Silicon Valley when the team was about to hit the “Launch” button on their platform. Seconds after launch, they erupt in spontaneous success.

It’s been my experience that the “Launch” button on products behaves more like the “Close Door” button on elevators—namely, nothing happens. Instead, it’s like trying to solve a murder. You stare puzzled at the streaks of blood all around you and wonder—what happened here? It’s within that investigation that you learn more about yourself and the product, and begin making the gains you thought you’d make overnight.